Opening up good communication channels with your customers is key. Find out what social media platforms they are using, sign up and create your online presence to actively engage with your customers.
Once you’re on social media, don’t rest on your laurels, do your homework and find out if it’s actually working in terms of your business goals – doing this will also help you work out what you could be doing better.
Using social media links on your website and emails is an easy way of pointing people towards your Facebook page, Twitter account, etc., increasing your followers.
The world of social media is constantly developing, and there are more and more platforms popping up all the time. Keep up to date with the latest social media news and stay one step ahead.
Sometimes customers will use social media as a gateway to publically complain. The golden rules are don’t get defensive or dragged into an online argument – respond promptly, thank them for bringing it to your attention, and be positive but above all don’t ignore it or delete it. Ask your customers for feedback and act on it so they can see that you are listening.
Be consistent in the messages you are posting on social media and always provide honest, accurate information to avoid negative repercussions – or inevitably it will come back to bite you at some point!
Superfast Business Wales is an EU funded programme which provides micro, small and medium sized businesses, which are eligible, with access to fully-funded workshops, a technology needs diagnostic, 1:1 support, a free website review, all supported by information and tools available at www.businesswales.gov.wales/superfastbusinesswales/
03000 603000 / superfast@businesswales.org.uk
Quickstart Bridgend success with local businesses
Businesswomen wanted for local financial podcast
Follow us